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Theatre Featuring Serapid Lifts Wins Architecture Award

Sunday, May 6, 2012

STERLING HEIGHTS, Mich. (May 6, 2012) – The United States Institute for Theatre Technology (USITT) has given the AT&T Performing Arts Center Dee and Charles Wyly Theatre in Dallas, Texas the USITT Architecture Honor Award for 2012.

The juried award was one of two top honors awarded by USITT for 2012. The Wyly project was said to display the highest quality of design and execution while creatively rethinking a challenging space.

The Dallas Theatre Center had previously used The Arts District Theater Building, a metal barn which adapted to virtually any stage configuration. The challenge was to build a beautiful new structure that could be reconfigured at the touch of a button and still stay within todays tight budget restrictions.The Serapid LinkLift system was selected for this project because of the levels of control and stability it offered combined with an extremely low noise characteristic. With the Serapid LinkLift, the stage configuration can be changed quickly and precisely, providing the dynamism that the venue demanded. The Wyly was dubbed a theatre machine with its abilty to make theatre elements flow, rise above and vanish below stage level within moments.

Serapid has a longstanding commitment to continued innovation in the architectural field as well as to providing leadership in the advancement of engineering practices worldwide. Serapid is pleased to be able to produce technology that supports the advancement of the arts community.

About Serapid Inc.

The award winning lift and transfer systems provider, Serapid, Inc. (www.serapid.com), specializes in Rigid Chain Technology, the chain that can push. Push chains are used in lifting and horizontal load transfer, and are especially suited for heavy loads and long strokes. Serapid has thousands of successful high-profile installations worldwide in diverse industries including:  architecture, nuclear, medical, defense, steel, automation, engineering, manufacturing, theater and entertainment.

Media Inquiries: Carol Herriges, (586) 274-0774, c.herriges@serapid.com